Privacy Policy

Track and Trend operates this website and online store, including all related content, features, tools, products, and services. These services are provided to give our customers a curated and convenient shopping experience.

Our store is powered by Shopify, which helps us provide our website, checkout, payment processing, order management, and related ecommerce services.

This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, use our services, make a purchase, contact us, or otherwise interact with Track and Trend.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

Where there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy will apply in relation to the collection, use, processing, and disclosure of your personal information.

1. Personal Information We Collect

When we refer to personal information, we mean information that identifies you or could reasonably be linked to you. This does not include anonymous or fully de-identified information.

Depending on how you use our website and services, we may collect and process the following types of personal information:

Contact Information

This may include your:

  • Name
  • Billing address
  • Shipping address
  • Email address
  • Phone number

Payment and Financial Information

This may include:

  • Payment card details
  • Billing information
  • Transaction details
  • Payment method
  • Payment confirmation details

Please note that payment information may be processed by Shopify, payment processors, or other authorised service providers.

Account Information

If you create an account, we may collect:

  • Username
  • Password
  • Security questions
  • Preferences
  • Account settings

Order and Transaction Information

This may include information about:

  • Products you view
  • Items you add to your basket
  • Items you add to your wishlist
  • Purchases you make
  • Returns, exchanges, or cancellations
  • Previous orders and transaction history

Communications With Us

When you contact us, we may collect the information you provide, including messages, enquiries, support requests, and any other details you choose to share.

Device and Technical Information

We may collect information about the device or browser you use to access our website, including:

  • IP address
  • Browser type
  • Device type
  • Network information
  • Unique device identifiers

Website Usage Information

We may collect information about how you interact with our website, including:

  • Pages you visit
  • Products you view
  • How and when you use our website
  • How you navigate through our services

2. How We Collect Personal Information

We may collect personal information from the following sources:

Directly From You

For example, when you:

  • Create an account
  • Place an order
  • Contact us
  • Subscribe to marketing communications
  • Provide information through our website
  • Automatically Through Our Website

We may collect certain information automatically when you visit or use our website. This may include information collected through cookies, pixels, and similar technologies.

From Service Providers

We may receive personal information from service providers who help us operate our website, process payments, fulfil orders, provide customer support, analyse data, or deliver other services on our behalf.

From Partners or Third Parties

We may receive information from business partners, marketing partners, Shopify, or other third parties where permitted by law.

3. How We Use Your Personal Information

We use your personal information for the purposes described below.

To Provide and Improve Our Services

We use your personal information to operate our website and provide our services, including to:

  • Process your orders and payments
  • Fulfil purchases
  • Arrange shipping and delivery
  • Process returns, refunds, and exchanges
  • Manage your customer account
  • Remember your preferences
  • Provide customer support
  • Send service-related notifications
  • Enable product reviews
  • Improve our website and services
  • Personalise your shopping experience
  • Recommend products that may be relevant to you

Marketing and Advertising

We may use your personal information to send you marketing communications, offers, promotions, and updates by email, text message, post, or other permitted channels.

We may also use your information to show you relevant advertising on our website or on other websites and platforms. This may include advertising based on products you have viewed, purchased, or added to your basket.

You can opt out of marketing emails at any time by using the unsubscribe link included in our marketing emails.

Security and Fraud Prevention

We use personal information to help protect our customers, our website, and our business. This includes using information to:

  • Verify accounts
  • Provide secure checkout and payment services
  • Detect and prevent fraud
  • Investigate suspicious, illegal, unsafe, or harmful activity
  • Protect the security of our website and services

You are responsible for keeping your account login details safe. We recommend that you do not share your username, password, or other access details with anyone.

Customer Communication

We use your personal information to respond to enquiries, provide customer support, manage our relationship with you, and communicate with you about your orders or account.

Legal and Compliance Purposes

We may use personal information where necessary to:

  • Comply with applicable laws and regulations
  • Respond to legal requests or lawful processes
  • Cooperate with law enforcement or government authorities
  • Investigate or defend legal claims
  • Enforce our terms, policies, and rights

4. How We Share Personal Information

We may share your personal information with third parties where necessary and permitted by law.

This may include sharing information with:

Shopify and Service Providers

We share information with Shopify and other trusted service providers who help us operate our business. These may include providers of:

  • Website hosting
  • Payment processing
  • Order fulfilment
  • Shipping and delivery
  • Customer support
  • IT services
  • Data analytics
  • Cloud storage
  • Marketing support

Business and Marketing Partners

We may share information with business and marketing partners to help us provide advertising, marketing, and promotional services.

For example, Shopify may help support personalised advertising based on your online activity across different merchants and websites.

Depending on where you live, you may have the right to opt out of certain types of targeted advertising or the sharing of personal information for advertising purposes.

Third Parties You Authorise

We may share information when you ask us to do so, give us permission, or use features that require information to be shared with third parties. This may include social media integrations, login tools, or delivery services.

Affiliates and Corporate Group Companies

We may share information with our affiliates or companies within our corporate group where appropriate.

Legal, Business, or Compliance Reasons

We may share personal information where required or permitted by law, including:

  • To comply with legal obligations
  • To respond to subpoenas, search warrants, or similar legal requests
  • To enforce our terms and policies
  • To protect our rights, customers, business, or services
  • In connection with a merger, acquisition, sale, restructuring, insolvency, or similar business transaction

5. Our Relationship With Shopify

Our online store is hosted by Shopify.

Shopify collects and processes personal information in order to provide and improve the ecommerce services used by our store. Information you provide through our website may be shared with Shopify and with third parties who help provide those services.

These parties may be located in countries outside the country where you live.

We also use certain Shopify features that may rely on information about your interactions with our store, Shopify, and other merchants. In some cases, Shopify may be responsible for processing your personal information, including responding to requests to exercise privacy rights relating to information processed by Shopify.

You can find more information about how Shopify uses personal information by visiting Shopify’s Consumer Privacy Policy.

You may also be able to exercise certain privacy rights through Shopify’s Privacy Portal, depending on where you live.

6. Third-Party Websites and Links

Our website may include links to websites, platforms, or services operated by third parties.

We are not responsible for the privacy practices, security, content, accuracy, or reliability of third-party websites or services. We recommend that you review the privacy policies and terms of any third-party websites you visit.

Information you share on public or semi-public platforms, including social media platforms, may be visible to other users. We are not responsible for how third parties use information you choose to share publicly.

The inclusion of a third-party link on our website does not necessarily mean that we endorse that third party, its website, or its services.

7. Children’s Privacy

Our services are not intended for children.

We do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are a parent or guardian and believe that a child has provided personal information to us, please contact us using the details below so that we can request deletion of the information where appropriate.

As of the date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age, as those terms are defined under applicable law.

8. Security and Retention of Personal Information

We take reasonable steps to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Information sent to us over the internet may not always be secure while in transit. We recommend that you do not send sensitive or confidential information through insecure communication channels.

We keep personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Provide our services
  • Maintain your account
  • Fulfil orders
  • Comply with legal obligations
  • Resolve disputes
  • Enforce our agreements and policies
  • Maintain business records

The length of time we retain your information may vary depending on the type of information and the reason it was collected.

9. Your Rights and Choices

Depending on where you live, you may have certain rights in relation to your personal information. These rights may not apply in all circumstances and may be subject to legal limitations or exceptions.

Your rights may include:

Right to Access or Know

You may have the right to request details of the personal information we hold about you.

Right to Delete

You may have the right to request that we delete personal information we hold about you.

Right to Correct

You may have the right to ask us to correct inaccurate or incomplete personal information.

Right to Data Portability

You may have the right to receive a copy of your personal information and, in certain circumstances, request that we transfer it to another party.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

Depending on where you live, you may have the right to opt out of the sale or sharing of your personal information, or the use of your personal information for targeted advertising.

Marketing Preferences

You may opt out of promotional emails at any time by clicking the unsubscribe link included in our emails.

Please note that even if you opt out of marketing communications, we may still send you non-promotional messages, such as emails about your orders, account, deliveries, or customer service enquiries.

10. Additional Rights for UK and EEA Customers

If you are located in the United Kingdom or the European Economic Area, you may have additional rights under applicable data protection laws, including:

Right to Object

You may have the right to object to certain types of processing of your personal information.

Right to Restrict Processing

You may have the right to ask us to restrict how we process your personal information in certain circumstances.

Right to Withdraw Consent

Where we rely on your consent to process your personal information, you may withdraw that consent at any time.

Withdrawing consent will not affect the lawfulness of any processing carried out before your consent was withdrawn.

11. How to Exercise Your Rights

You can exercise your privacy rights by contacting us using the details provided below.

We may need to verify your identity before responding to your request. This is to help protect your information and ensure that we only disclose or amend personal information where appropriate.

In certain circumstances, you may appoint an authorised agent to make a request on your behalf. We may require proof that the agent has authority to act for you, and we may also ask you to verify your identity directly with us.

We will respond to privacy requests within the timeframe required by applicable law.

We will not discriminate against you for exercising your privacy rights.

For more information about how Shopify processes personal information and how you may exercise rights relating to data processed by Shopify, you can visit Shopify’s privacy resources.

12. Complaints

If you have a complaint about how we collect, use, or process your personal information, please contact us using the details below.

Depending on where you live, you may also have the right to appeal our decision or lodge a complaint with your local data protection authority.

If you are located in the European Economic Area, you can contact your relevant data protection supervisory authority.

13. International Transfers

We may transfer, store, and process your personal information outside the country where you live.

Where we transfer personal information outside the United Kingdom or European Economic Area, we will rely on appropriate safeguards where required by law. These may include recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses, the UK’s equivalent transfer safeguards, or transfers to countries recognised as providing an adequate level of data protection.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. This may be to reflect changes to our business practices, website features, legal obligations, or regulatory requirements.

When we update this Privacy Policy, we will post the revised version on our website, update the “Last updated” date, and provide any notice required by applicable law.

15. Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or your personal information rights, you can contact us using the details below:

Email: wholesale@trackandtrend.co.uk

Postal address:
Track and Trend
Brockholes Pavilion
Claughton Industrial Estate
Claughton-on-Brock
Preston
England
PR3 0PZ
United Kingdom

For the purposes of applicable data protection laws, Track and Trend is the data controller of your personal information.